Retail growth for Web3

Turn attention
into users
and deposits.

We help Web3 teams acquire users and grow retail TVL through KOL, paid and community campaigns. For teams raising liquidity, we also prepare LP offers and arrange relevant introductions.

Selected work

Selected results.

Project outcomes. Explore each case for our role.

Case study

01 / AI platform

$9.6M

Raised in an ICO

Launch & acquisition

From narrative to token launch.

An AI platform completed a $9.6M ICO. TSS Labs supported the launch across positioning, the website and campaign distribution.

Our work

  • Narrative, launch website and smart-contract build.
  • KOL sourcing and activation, paid campaigns and PR.

The figure is the total raised by the project. It is not a campaign-attributed revenue figure.

Discuss a launch

02 / Yield protocol

$40M

Peak protocol TVL

From $0.5M in 5 months

Growing a protocol’s deposited capital.

Protocol TVL grew from $0.5M to a peak of approximately $40M over five months. TSS Labs led growth alongside the project team and delivery partners.

Our work

  • GTM and narrative, KOL activations, paid acquisition and community.
  • Business development and distribution with relevant platforms and LPs.

This is historical peak TVL, not current TVL or capital supplied by TSS Labs. The result reflects a joint engagement.

Discuss growth support

03 / Paid campaign

110×ROAS

Return on ad spend

$10M revenue generated from one ad campaign

A campaign that drove revenue.

110× return on ad spend, with $10M in revenue generated from one ad campaign.

A historical campaign result. Outcomes depend on the product, audience, market and spend.

Discuss your campaign
Services

What needs to change?

Start with the task in front of you. We scope the work around the outcome your project needs.

01
Marketing

Reach users who can use your product.

For a launch or live product that needs a relevant audience and a clear acquisition plan.

Discuss acquisition
  • Audience, positioning and channel plan
  • Agreed campaigns across KOLs, paid and community
  • Reporting against the user action that matters

Media and KOL spend are scoped separately from our fee.

02
Product

Find what stops users from taking action.

For a product that gets attention but loses people before they reach its value.

Discuss your user journey
  • Product and user-journey audit
  • Prioritized findings tied to observed user steps
  • Recommended changes and a plan to test them

Implementation is agreed separately from the audit.

03
Business development

Start relevant partner and LP conversations.

For a team with an offer to bring to the right counterparties.

Discuss BD
  • Offer feedback and relevant targeting
  • Introductions when there is confirmed interest
  • First-call support and progress reporting

Allocation decisions are made by the LP. TSS Labs does not provide the capital.

Not sure where to start? Tell us what you want to change.

How we work / Retail

From campaign to deposit.

We build campaigns around the action you need: a deposit, a trade or an active user.

Agree the goal, channel budget and measurement before launch. Review what converts and adjust the campaign.

Choose the audience and goal

Define who the product serves and the user action the campaign should drive.

Prepare the campaign

Plan the messaging, landing journey, channels and tracking.

Launch and adjust

Run the agreed KOL, paid or community activity and respond to performance.

Review the outcome

Report spend and conversion to the agreed user action, including where the campaign falls short.

Start a conversation

Tell us your goal.

Tell us about the project. We'll contact you to discuss fit and next steps.

Book a call

Choose the contact where you'd like us to reply.

Your details are shared with the TSS Labs team to handle this inquiry. Privacy Policy

Contact TSS Labs